The Pattern Still Remains

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Ostranenie

Art as defamiliarization; making familiar perceptions seem strange.

On the cultural level, it is difficult to make progress in a world that is constantly being familiarized. Ostranenie is a vital function of art, for it breaks us out of our normal ways of seeing and thinking and creates the possibility of seeing and thinking in new ways.

(Russian):  They Have a Word for It by Howard Rheingold, 1988.